Because after all, we do spin out fresh ideas and rinse away tired thinking. We build marketing plans of all stripes… or plaids, or solids.
We're also a boutique shop built for marketers who want bold, strategically sharp communications without inflated agency costs. From big-picture strategy to spotless creative and seamless production, we handle the whole cycle—turnkey and on budget—to deliver campaigns that come out crisp, original, and ready to wear.
We’ve been accused of calling our shop Laundromat Strategy & Creative just because of all the lovely fun we can have with how we describe ourselves.
And they may be right.
Everything. Everywhere. All at Once
That may be a slight exaggeration, but we do offer a very robust suite of creative and strategic services.
Presentations & Speaker Notes
Looks matter—and not just on the surface. We starch the visuals, press the details, and style designs that hold their shape across every medium. Our approach ensures your brand always comes out wrinkle-free and looking sharp.
Production
Looks matter—and not just on the surface. We starch the visuals, press the details, and style designs that hold their shape across every medium. Our approach ensures your brand always comes out wrinkle-free and looking sharp.
Copywriting
Good copy is like a perfect fold… crisp, clean, and ready to use. We develop engaging, SEO-smart writing across websites, ads, collateral, social, and more. Always on-brand, always polished, never a loose thread.
Content Creation
From socks to silks, every story needs the right cycle. We plan, write, and edit content that fits whether blogs, social, podcasts, or video. Each piece is crafted to engage, deliver objectives, and feel fresh right out of the dryer.
Art Direction
Looks matter—and not just on the surface. We starch the visuals, press the details, and style designs that hold their shape across every medium. Our approach ensures your brand always comes out wrinkle-free and looking sharp.
Creative
Strategy
Brand Strategy
We don’t just press your logo and call it a day. Through workshops and audits, we sort through the load, pulling out what truly defines your brand. Then we fold those insights into a crisp roadmap showing you exactly how your brand should show up across every thread of your marketing.
Content Strategy
No more mismatched socks. We audit what you’ve got, weave in audience insights, and spin out key messages that fit. From there, we line-dry the customer journey with full-funnel calendars delivering content strategies that stay fresh, effective, and ready to wear.
Business & Operational Strategy
Even the best fabrics fray without care. We help businesses iron out their marketing operations, from tightening GTMs to stitching stronger teams. The result? A smoother cycle, fewer wrinkles, and strategies built to last wash after wash.
Making senior level experience and talent accessible to clients with all kinds of budgets.
While we don’t want to get into the weeds on the extensive ‘been there, done that’ experience Laundromat brings to the table, let's at least pull the curtain back a wee bit on the two principles, Paola Lazzeri and Rob Tait. If nothing else, it’ll provide some fragrant fodder for a good chat about what you need.
Paola
Business Lead and Strategist
If you’ve worked in Canadian advertising, you’ve likely crossed paths with Paola. A longtime Partner, owner and Executive Producer at shops like the 9Company and Avion Films, she’s taken hundreds of ads from loose threads to a flawless finish.
Paola is the steady cycle that keeps Laundromat humming; strategically sharp, tenacious, and always client-first. With business acumen that never fades, Paola makes every brand touchpoint crisp, consistent—delivered on time, on budget, and on-brand.
Rob
Creative Strategist, Writer & Story-teller
A copywriter by training, a creative director by experience, and storyteller by instinct, Rob has been sorting, spinning, and pressing marketing programs for 25+ years. Fresh off six years with Meta in NYC (oh, the stories he could tell), Rob brings sharp strategy, deft writing, and a knack for making the complex simple and the simple compelling. Rob is the trusted voice that keeps ideas crisp, stories engaging, and clients looking their absolute best.
Say hello
Whether you have a project you’d like to discuss or just want to get acquainted, we believe every new person you meet and every old friend you reconnect with just makes a day all that better. So feel free to get in touch.